Movie

The Merchants of Cool

“How businesses market to American teenagers, and the effect they have together on popular culture.”

★ 7.5(10)200155m

The Merchants of Cool isn't available to stream, rent or buy in Portugal right now. Availability changes often, so check back soon. Availability checked 23 July 2026.

Where to watch The Merchants of Cool

🇵🇹 Portugal

No streaming, rental or purchase options are listed in Portugal right now. Availability changes often — try switching your region in the header.

Good to know

Director: Barak Goodman
Release date: 2001-02-27
Runtime: 55m
Language: English
Status: Released
Country: United States of America

About The Merchants of Cool

The Merchants of Cool is a 2001 movie in the Documentary, History and Music genres, directed by Barak Goodman, starring Douglas Rushkoff, Christina Aguilera and Greg Berlanti. It has a runtime of 55 minutes. It holds an average rating of 7.5/10 from 10 viewers. Below you can see where to watch The Merchants of Cool in Portugal — across streaming, rental and purchase options — along with the full cast, trailer and viewer reviews.

Synopsis

A documentary on the marketing of pop culture to Teenagers.

Cast

Douglas Rushkoff

Self

Christina Aguilera

Self

Greg Berlanti

Self

Jessica Biel

Self

Adam Carolla

Self

Fred Durst

Self

Malcolm Gladwell

Self

Carson Daly

Self

Lewis Goldstein

Self

Shaggy 2 Dope

Brian Graden

Self

Tom Green

Self (archive footage)

Themes & keywords

mediamarketingadvertising

Frequently asked questions

Where can I watch The Merchants of Cool in Portugal?+

The Merchants of Cool is not currently listed on any streaming, rental or purchase service in Portugal. Availability changes often, so check back or switch your region.

Is The Merchants of Cool on Netflix?+

The Merchants of Cool is not on Netflix in Portugal right now.

How long is The Merchants of Cool?+

The Merchants of Cool has a runtime of 55 minutes (55 minutes).

Who stars in The Merchants of Cool?+

The Merchants of Cool stars Douglas Rushkoff, Christina Aguilera, Greg Berlanti, Jessica Biel and Adam Carolla.

When did The Merchants of Cool come out?+

The Merchants of Cool is a 2001 movie directed by Barak Goodman.

What genre is The Merchants of Cool?+

The Merchants of Cool is Documentary, History and Music film.

Who directed The Merchants of Cool?+

The Merchants of Cool was directed by Barak Goodman.